How Lil Bucks Automates Deductions with Glimpse

Lil Bucks is a challenger CPG company highlighting sprouted buckwheat through crunchy snacks and flavored super-seeds known for plant-based protein, fiber and satisfying crunch.

Inspired by an acai bowl on a trip to Australia, Lil Bucks founder Emily Griffith has been on a wild ride growing a new category, selling Clusterbucks in thousands of stores, and going all-in on Regenerative Organic Certified farming.

Growing a retail footprint as fast as Lil Bucks is not for the faint of heart. It can be costly and difficult to manage the mountain of chargebacks, deductions, freefills, slotting, EDLP, shortage, spoilage and other hidden fees that have long been part of the necessary evil of working with large distributors like KeHE and UNFI.

After hearing about Glimpse from another brand, the Lil Bucks team hopped on a call with CEO Akash Raju, and from there it was a no-brainer to get started with Glimpse.

We are 6 months into the partnership right now, and already we have won ~$20k back that Big Distro was incorrectly usurping from Lil Bucks.

We gave LB a sweetheart deal for being an early adopter and coming on this ride with us (absolutely worth it - they’re great)
so their ROI is something like 33X… but even on our completely normal rate card pricing they’d still be cruising along at a 4-5X return on their investment in Glimpse before you even take the time savings into account.

But the big unlock is being able to fully not worry about deductions, and that’s absolutely priceless. Challenger CPG brands need to stay lean and hyper-effective with spend while wearing many hats. We are happy to wear some of the hats at
a fraction of the cost so founders can keep building.

So what’s next for Lil Bucks and Glimpse?

We are hard at work building a team of AI agents across not just deductions, but promos, sales, freight and more. OG customers like LB will get first access to new tools designed for brands to grow fast and lean, protect their margins and equity, and continue to delight and nourish America.

“As a fast growing brand in the space, winning back money on deductions is a no-brainer to improve our bottom line.”

“We have been utilizing the Glimpse platform for the past 6 months to put our deductions on autopilot and the results have been immensely exciting!”

“Our accounting team also uses Glimpse to streamline the cash application process.”

“We've been able to utilize their free Whole Foods POS sales dashboard to keep track of our velocities as we ramp up in a key account.”

“The Glimpse team has been super quick to respond to questions and have been a great team to work with. We highly recommend!"

Emily Griffith

CEO & Founder, Lil Bucks