About

‍Immi reinvented instant ramen by focusing on better ingredients and uncompromisingly delicious flavors. Since their 2021 launch, immi’s sales have skyrocketed, and they’ve won the support of superstar investors like Naomi Osaka, Usher, and Apolo Ohno.

Challenge

Managing increasing trade spend and deductions with outdated tooling

Thanks to their radically nutritious instant ramen and timely appeal to cultural trends, immi broke into 3,000+ retail doors in just three years of operation. But, with an expanding presence in the likes of Whole Foods and Target, immi had more deductions to manage — and a whole lot of hoops to jump through.

While Co-Founder Kevin Chanthasiriphan knew the complex deductions system set by distributors like KeHE and UNFI was the entry fee for hitting more shelves, he needed to navigate it carefully. “Distributors don’t give you visibility into how they calculate deductions,” he explains. “If you want to understand your trade spend and dispute erroneous charges, you have to be your own advocate.”

The only problem? Immi’s existing deduction management tool left critical gaps. While the outdated software offered some deduction and allowance categorization, it didn’t file disputes on the team’s behalf.

“Glimpse makes it so easy to track deductions, streamline disputes, and take back control of your trade spend. If you don’t work with them, you’re just leaving money on the table.”

Kevin Chanthasiriphan

Co-Founder at immi

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Whenever immi wanted to challenge a chargeback, they took several time-consuming steps. First, they pulled data from their tool and assembled all the supporting documents, including proofs of delivery, bills of lading, and purchase orders. Then, Kevin’s team manually wrote strategically worded emails for every dispute. And follow-ups were inevitable. Without regular nudges, busy distributors often let messages sit for weeks.

As a result, immi couldn’t always file disputes as quickly or frequently as they wanted to. This process also delayed already extensive reimbursement timelines — which could stretch from three to six months — and left even more dollars on the table.

Plus, the team’s tool didn’t give them a granular view of immi’s trade spend — including their increasingly nuanced promotional spend. Without line-by-line records for display ads and coupons, reconciling promotional deductions with sales forecasts and allocating budgets profitably was difficult.

Hoping to keep his team lean and avoid hiring dedicated deduction analysts, Kevin decided to upgrade to a scalable tool. When he saw Glimpse’s automated, end-to-end solution making waves in the CPG space, he knew he had to get in on the action.

Solution

Streamlining deduction management with an automated platform and a dedicated analyst

With Glimpse, immi found a turnkey deduction management service and a loyal partner willing to go to bat for their bottom line.

According to Kevin, onboarding was quick and smooth. Now, Glimpse pulls and retrieves data across systems, including immi’s distributor portals, internal trade documents, freight documents, promo calendars, and QuickBooks. With everything in one place, the team can manage their trade spend and win back every dollar.

Glimpse’s automated categorization captures and verifies each deduction and allowance for immi in real time — complete with retailer and SKU-level details. At the same time, the AI dispute engine handles the entire filing process.

To build the strongest cases, Glimpse scrapes immi’s internal documentation for evidence of invalid charges. Then, the platform gathers essential proof, including purchase orders and bills of lading. From there, Glimpse draws on the team’s deep deduction management expertise to craft dispute emails that get results.

And immi even avoids the hassle of tracking responses and sending follow-ups. Glimpse always sees the dispute process through, pinging distributors as many times as it takes to get full reimbursement.

Even though Kevin’s team can sit back and let the solution work, they’re never in the dark.

Their dedicated Glimpse analyst gives them regular play-by-plays, walking them through which deductions they’re disputing, what the status is, and how much they’re winning back.

“Glimpse brings so much clarity to a traditionally black-box process," Kevin says. “We’re recovering way more revenue and gaining the insights to approach our wholesale expansion actively and intentionally.”

In fact, in-depth insights into things like slotting fees and coupons improve strategy across the board, helping Kevin’s team manage promotional spend and align it with actuals. Glimpse’s portal — which syncs everything back to NetSuite for easy reconciliation — shows the team precisely which promotional deductions deliver the greatest ROI.

Armed with this fresh intel, immi doubles down on the wholesale opportunities that drive growth — getting their delicious ramen into as many shopping carts as possible.

Results

Unlocking 9X ROI with massive time and cost savings

By switching to Glimpse, Kevin’s team transformed deduction management from a headache into a new revenue stream — without adding any internal headcount.

The results speak for themselves:

• $50,000+ recovered
• 9X ROI
• $60,000 saved annually on accounting costs
• 33X increase in disputes

“Thanks to Glimpse, I no longer have to carve out brain space for deduction management. Knowing an expert is doing it all for us has simplified my life and brought so much peace of mind.”

Kevin Chanthasiriphan

Co-Founder at immi

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What’s next? As an early adopter, Kevin can’t imagine a future without Glimpse. Now that he’s seen how much revenue his team recovers from distributors like KeHE and UNFI, he knows Glimpse will be more essential than ever as immi expands into more accounts and pursues direct relationships with retailers.